Third-party data comes from sources that are not the creator or the brand. It means independent metrics and reports. These cover follower counts, audience quality, engagement rates and behaviour. They pull data from platforms and combine them into reports. This data helps check if a creator’s audience is real. It helps with influencer data verification too. It is different from what an individual influencer shares. It’s meant to offer a clearer view and support influencer data vendors to serve agencies and tech firms.

Vendors that supply data play a major role now. Many buyers of influencer services want hard numbers. They need to trust the data before they invest. A vendor that can offer robust influencer analytics 2025 tools helps build that trust. They also help spot risks. For example, fake followers, bot engagement and misleading metrics. Thus influencer fraud detection becomes possible. With clear numbers, agencies and platforms can pick creators more wisely.

These vendors also give extra filters and views. They don’t just show how many followers a creator has. They can show follower growth spikes, audience makeup (male/female split), interest data and content types. With those insights one can judge if the creator matches the campaign goals. This goes beyond surface-level stats. The role of these vendors in the supply chain of influencer marketing is now vital.

The shift driven by these vendors shows itself in many ways.

• They provide tools that allow searching for creators using many filters. These include sudden jumps in follower count, or finding creators with a high percentage of female or male audience. That supports precise matching.

• They offer detailed audience reports. These highlight demographics, psychographics, geographies and content performance. With real audience vs mass followers, the quality of engagement can be judged.

• They offer data in easy ways. It comes via web dashboards or APIs. This makes integrating into client systems smoother. For tech platforms this is crucial.

• They help spot fraud. When you can check for suspicious patterns, like a big number of followers but low engagement, you reduce risk. Vendors helping with influencer fraud detection make campaigns safer.

• They promote transparency. When agencies and platforms use verified data, they can show results with confidence. It increases trust in the whole influencer marketing industry.

In 2025, the demand for transparency and credible data has never been higher. Brands don’t just want beautiful content. They want proof that the content was seen by real people. They want clarity on campaign impact. Third-party vendors are filling that gap. They serve agencies, platforms, tech firms and research companies. They do not act as full-service marketing agencies. They do not connect brands with creators. Their core task is to supply data. The rise of such vendors is rewriting how the industry assesses value and success.

ON Social is a data company working with agencies, tech firms, platforms and research teams. It is not a network. It does not manage campaigns. It does not connect brands with creators. It sells data only. That focus makes it different.

Here’s what ON Social offers:

• An Audience Data Tool for Instagram, TikTok and YouTube. It gives deep metrics: average likes, comments, views, shares, engagement rate, brand affinity and more. Also it reports on audience type: bots, humans, suspicious followers.

• An Influencer Search/Discovery Tool with a huge database: 125 million accounts on Instagram, 268 million on TikTok, and 11 million on YouTube. The tool supports 25+ filters: keyword or hashtag use, geo, age, gender, content type and more.

• A Raw API with real-time data. You can pull follower counts, post text, hashtags, mentions, any hashtag use, etc.

• An Audience Overlap Tool for Instagram & YouTube. It helps check how much audience two creators share.

• Custom branding support, Whitelabel reports where the client’s logo is added, and domain setup for seamless integration.

ON Social empowers clients to carry out high-ROI campaigns using precise data. It offers the infrastructure for influencer data verification and supports influencer analytics 2025 efforts. It helps cut through hype and surface what matters. It brings a strong foundation for transparency and data-driven decisions. If your aim is clear audience insight and verified creator data, ON Social is built for that.

ON Social stands out as a specialist vendor for data. It is not a marketing agency. It does not manage campaigns or connect creators. It supplies data to agencies, tech firms, platforms and research teams. If the goal is to run influencer marketing programs with full view into creator performance and audience quality, ON Social has exactly that offering.

For anyone stepping into influencer campaigns in this new era, data is your ally. Choose a vendor that gives you real insights. Choose tools that support verification, transparency and analytics. That is how you move from hope to proof in influencer marketing.

Q1: What is influencer transparency?
Influencer transparency means knowing who the audience is, how a creator grew followers, how engagement works and whether metrics are real. Third-party data vendors help with that.

Q2: What do influencer data vendors do?
These vendors collect and deliver independent data about influencers and their audiences. They work with agencies, tech firms and research teams. They don’t connect brands with creators.

Q3: How does influencer analytics 2025 differ from old metrics?
It uses deep filters and audience insight. It goes beyond followers count. It looks into demographics, psychographics, real followers vs bots, performance, overlaps and more.

Q4: What is influencer fraud detection?
It is the practice of checking for fake followers, bot engagement, suspicious spikes in growth or invalid interactions. It protects from wasted campaigns and bad reputation.

Q5: What does influencer data verification involve?
It involves checking the authenticity of the audience, the engagement rate, overlap with other creators, and matching all these to campaign goals. It ensures what you see is real