Creator Economy's Data solution

ON Social is the creator-economy data & intelligence solution, built for the businesses that power the creator economy — including influencer marketing platforms, SaaS tools, influencer marketing agencies, social media management platforms, brand-side tech teams, & Market Research firms. We provide comprehensive products to find, analyze, and evaluate high-performing creators across major social networks, offering deep insights into audience demographics, performance metrics, sponsored content history to maximize ROI, accelerate creator vetting, benchmark & track campaigns, & beyond

ON Social offers multiple products to cover your influencer marketing requirements, like Indepth insights on Influencers & their Audience, ability to Discover creators anywhere in the world & also download their contact info, understand Overlap to see unique & shared audience, Raw API to get real-time raw data, & finding brands doing sponsored posts at any given time in history. Everything is available with a dashboard & API access.

Our platform provides a comprehensive 360-degree solution to enable your business. Using our APIs, influencer marketing platforms can integrate & easily scale based on usage, from Creator Profile Analytics tools to Influencer Discovery, & raw API for real-time campaign tracking & other features. We eliminate the need for creator platforms to build complex technology or manage multiple data sources for different social networks.

You can integrate data using ON Social’s complete, well-documented API. This allows you to plug creator discovery tools, audience analytics, and performance metrics directly into your product stack. For those wanting a faster route, offer a ready-to-use white-label version with your own subdomain website.

ON Social is the preferred solution for agencies and tech companies due to its data-first approach. Our platform offers 27 smart filters, audience psychographics, and white-label capabilities, providing the raw data and professional reports needed to power internal operations or scale client services.

Our system uses Content-First Discovery, finding influencers based on what they actually talk about rather than just keywords. This improves accuracy by providing a clear breakdown of followers, distinguishing real people from mass followers or suspicious profiles, ensuring data-driven decisions are based on authentic reach.

Agencies can scale by utilizing full white-labeling, featuring branded PDF reports and custom subdomains. By integrating the API, agencies can automate influencer research and audience vetting across thousands of profiles, saving hours of manual work while maintaining a professional, branded experience for their clients.

ON Social measures quality through detailed audience analytics that categorize followers into real people, mass followers, and suspicious profiles. Users can also analyze audience reachability and use the Audience Overlap tool to ensure they aren't repeatedly targeting the same unique users across different creators.

ON Social provides comprehensive data coverage for Instagram, TikTok, and YouTube. Our tools allow for deep-dive analytics into platform-specific content like Instagram Reels, TikTok Challenges, and YouTube Videos, ensuring a cross-platform view of the global creator landscape for all major campaigns.

Real-time data is accessible through our Raw API product, which provides multiple endpoints for raw data across Instagram, TikTok, YouTube & Facebook.

Authenticity is evaluated by analyzing sponsored post history and engagement rates compared to follower quality. ON Social provides insights into past brand partnerships and "Credible Audience"

ON Social’s Smart Creator Filters and Raw API feeds (User Info, Search Users, Hashtag Feed) are ideal for building discovery features. Our tools allow developers to create custom search engines based on audience geo, interests, credibility, and specific niche topics across multiple social platforms.

ON Social is a data and infrastructure provider, not an end-user campaign tool. We don't compete with our clients — we power & enable them. Influencer Marketing Platforms use our data to enrich their own discovery engines; agencies use us to vet talent faster and benchmark deals; brand-tech teams plug us in to enrich their CRM or campaign stack, & we’re also used for Social Data Research purposes. Think of us as the "data layer" beneath the influencer marketing/creator economy ecosystem.

Yes, ON Social offers a comprehensive white-label solution. This includes branded PDF reports with your company logo and the ability to host the entire platform under your own branded subdomain. This feature is designed to help creator-economy companies deliver professional data services effortlessly and for free.

ON Social's database includes all global public accounts with 1,000+ followers across Instagram, TikTok, and YouTube. This massive scale ensures companies can discover anyone from niche micro-influencers, celebrities, to growing influencers & influencers with Follower decline. Our database can be used for enrichment, reselling, or for your marketing purposes.

Our pricing is based on the number of dashboard or API calls each month, based on the product. Book a meeting with our team, we will carefully scope your use-cases, provide sandbox API access so you can check the quality & be confident, & then proceed with an appropriate plan.

ON Social is a data-first solution offering access to all global public accounts with 1000+ followers for Instagram, TikTok, YouTube. You get 27 smart filters, real-time data, and white-label capabilities — all without the clutter of campaign tools you don’t need.

Yes! Our software includes a dedicated Instagram influencer API that allows you to examine Reels, engagement rate, audience demographics and more.

Yes, our influencer tracking solution supports full white-label capabilities. You can add your own logo, customize reports, and even host the platform under your own domain.

Our database provides detailed influencer audience demographics, including age, gender, interests, geographics, and psychographics — enabling precise audience targeting for every campaign.

Both. Whether you’re an agency, SaaS platform, or brand, our solution integrates directly with your workflow — helping you power your own influencer discovery software or internal marketing operations.