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Creator Analytics

Data over guesswork: find creators who matter and audiences that match

Influencer Insights
Audience Insights
Posts Insights

Influencer Insights

Move beyond vanity metrics. Understand who creators truly influence across Instagram, TikTok, and YouTube.

Performance

Full breakdown of creator performance: Avg Reels Play, Likes, Comments, Views, Saves, Shares

Audience-level data

Audience-level data: credibility, reachability, demographics, psychographics, geographicss

Discover notable followers

Discover notable followers, brand mentions, and audience interests

Download report

Download report in PDF or JSON

Access accounts

Access any public account with 1,000+ followers

REST API
WEB

&

Available via web interface and REST API

Check influencer

Check influencer’s average likes, engagement, gender and see who follows them

Free Sample Reports

Download sample reports to explore how ON Social breaks down audiences, verifies authenticity, and uncovers market opportunities.

Influencer avatar

Cian Abion

lifeofcian_

Followers

520K

Eng. Rate

16.47%

AD Primary Country

USA

Credibility

79%

Influencer avatar

Oleksa Ley

oleksa_ley

Followers

90K

Eng. Rate

4.26%

AD Primary Country

USA

Influencer avatar

Julia Beautx

juliabeautx

Followers

4.3M

Eng. Rate

10.5%

AD Primary Country

Germany

Influencer avatar

Mama Random

mattrandon

Followers

1.3M

Eng. Rate

4.67%

AD Primary Country

USA

Influencer avatar

Neymar Jr

neymarjr

Followers

1.3M

Eng. Rate

0.22%

AD Primary Country

Germany

Credibility

77%

See Beyond the Numbers

Most platforms stop at demographics. We go deeper. ON Social's audience data tool delivers unmatched visibility into both the creator and their followers, making it one of the best audience research tools in the market.

All this is available across Instagram, TikTok, and YouTube for creators with over 1,000 followers and public profiles

This isn’t just influencer vetting; it’s audience understanding on autopilot. That’s why our audience research tools are trusted by leading marketers around the world

Influencer insights

This isn’t just influencer vetting; it’s audience understanding on autopilot. That’s why our audience research tools are trusted by leading marketers around the world

Audience insights

Use Cases

Whether you’re a data-driven brand, an insights-focused agency, or a fast-growing influencer platform, our audience discovery tool adapts to your business model. Designed to support scale, performance, and full-stack integration, we offer:

API Integration

Plug our data directly into your CRM, analytics stack, or internal dashboards to power smart targeting and post-campaign audits.

Web Interface

Use our intuitive browser-based interface to explore creators, audiences, and performance insights.

White-Label Platform

Build your own audience research tool using ON Social’s foundation, custom branding, zero coding.

Enterprise-Grade Speed

Built to support millions of queries daily, our tech infrastructure ensures real-time, reliable access.

Flexible Pricing Models

Choose from licensing, usage-based, or API call-based billing that fits your team or client workflow.

Save Time and Make Smarter Decisions

Stop Guessing. Start Targeting. With ON Social, your team spends less time digging for insights and more time acting on them. When your audience insights tool shows you who the followers are, not just how many, you get smarter, more strategic, and more successful.

Save Hours on Research

Access ready-to-use reports with all the data stakeholders need.

Find Verified Audiences

Filter out creators with suspicious or bot-heavy followings before outreach.

Power Data-Driven Campaigns

Match brand goals to influencer audiences using factual data.

Scale Confidently

Whether you're activating 5 creators or 500, our audience-level data ensures alignment at every level.

Integration & Workflow

Book your demo today and see how the best teams unlock growth using our audience data intelligence

  • Developer-Friendly Setup

    Our REST API is well-documented, secure, and easy to implement. Your tech team won’t stack for months.

  • Continuous Improvements

    We’re constantly refining our platform — adding new features, improving response quality, and expanding coverage.

  • Collaboration

    Need something custom? We support feature requests and tailored improvements to match your specific workflow or business model.

  • Technical Support

    From first request to full-scale rollout, our team is here to support your integration, optimization, and long-term success.

Frequently Asked Questions (FAQs)

ON Social dives deeper than many other platforms that only focus on follower counts, helping you understand who your followers truly are, how they behave, and whether they’re genuinely engaged. It’s not just about the numbers; it’s about discovering real influence based on trust and authenticity.

Absolutely. ON Social’s data filters out fake or suspicious activity, helping you identify audiences that are active and authentic. We also provide insights into whether engagement is genuine or inflated, giving you confidence before collaborating.

Yes, it does. You can access verified influencer and audience insights across Instagram, TikTok, and YouTube for creators with public profiles and more than 1,000 followers. This cross-platform visibility helps you compare performance and audience alignment seamlessly.

Definitely, while ON Social offers a robust API for developers, it also provides a simple, browser-based interface that anyone can navigate. You can explore influencers, access ready-to-use audience reports, and uncover performance insights, without needing to write a single line of code.

By showing you who an influencer’s followers really are, ON Social helps you match your brand’s goals to the right audiences. Your agency will spend less time guessing and more time creating campaigns that truly reach the people who care about your message.